Skill library / ChatGPT

Landing Page Copy skill for ChatGPT

Landing pages convert when the headline names the outcome and every section answers an objection. This ChatGPT project writes copy in that order.

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What it's good for

How the skill works

  1. Ask for the product, audience and main outcome
  2. Write 5 headline options focused on the outcome
  3. Draft subhead, 3 benefit blocks and how-it-works steps
  4. Add an FAQ answering the top 5 objections
  5. Write primary and secondary CTAs

Built-in rules

Example

You: “Landing page for a free AI skill generator”
Result: 5 headlines, full page copy with 3 benefits, 3 steps, a 5-question FAQ and CTAs.

SKILL.md template

Save as landing-page-copy/SKILL.md.

---
name: landing-page-copy
description: "Writes landing page copy (headline, subhead, benefits, social proof, FAQ, CTA) for a product or service. Use when the user asks for website copy, a landing page, or a sales page."
---

# Landing Page Copy

## Workflow
1. Ask for the product, audience and main outcome
2. Write 5 headline options focused on the outcome
3. Draft subhead, 3 benefit blocks and how-it-works steps
4. Add an FAQ answering the top 5 objections
5. Write primary and secondary CTAs

## Rules
- Don't invent testimonials or customer numbers
- Use the customer's language, not jargon
- Keep the headline under 10 words

How to install in ChatGPT

Works on the free plan: create a Project (sidebar → Projects → New project), open Project settings and paste the instructions into Instructions. Or paste a short version (up to 1,500 characters on free plans) into Settings → Personalisation → Custom instructions.

Pro tip

Give it a competitor's page URL text to position against and it will sharpen your differentiation.

Want it tailored to how you work?

Answer a few questions and get a customised version with examples, a Cursor rule and GPT/Gem instructions, emailed free.

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FAQ

How do I install the landing page copy skill in ChatGPT?

Works on the free plan: create a Project (sidebar → Projects → New project), open Project settings and paste the instructions into Instructions. Or paste a short version (up to 1,500 characters on free plans) into Settings → Personalisation → Custom instructions.

Is it free?

Yes. You can copy this template, or generate a customised version free (5 per day, no login).

Does it work on other platforms?

Yes. The SKILL.md follows the open Agent Skills standard, and every generated package also includes a Cursor rule and ChatGPT/Gemini instructions.

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