Skill library / Claude

SEO Blog Post Writer skill for Claude

Ranking content starts with matching search intent, not keyword stuffing. This skill makes Claude plan the post around what searchers actually want, then write it in a clear, skimmable structure.

What it's good for

• Content marketers producing weekly posts
• Founders writing their own blog
• Refreshing old posts that lost rankings

How the skill works

1. Classify the keyword's intent (informational, commercial, transactional)
2. Outline H2s that answer the main question and close follow-ups
3. Write a direct answer in the first 60 words
4. Draft the post with short paragraphs, lists and one table where useful
5. Add a meta title (≤60 chars), meta description (≤155 chars) and 3 internal link ideas

Built-in rules

• Don't invent statistics; mark '[source needed]' instead
• Use the keyword naturally in the title, intro and one H2
• No fluff intros like 'In today's fast-paced world'

Example

You: “Write a post for 'how to clean a mechanical keyboard'”
Result: A 1,200-word how-to with a quick-answer intro, tools table, step-by-step H2s and meta tags.

SKILL.md template

Save as seo-blog-post-writer/SKILL.md.

---
name: seo-blog-post-writer
description: "Writes search-optimised blog posts from a target keyword: researches intent, builds an outline with H2/H3s, writes the draft, and adds meta title and description. Use when the user asks for a blog post, article or SEO content for a keyword."
---

# SEO Blog Post Writer

## Workflow
1. Classify the keyword's intent (informational, commercial, transactional)
2. Outline H2s that answer the main question and close follow-ups
3. Write a direct answer in the first 60 words
4. Draft the post with short paragraphs, lists and one table where useful
5. Add a meta title (≤60 chars), meta description (≤155 chars) and 3 internal link ideas

## Rules
- Don't invent statistics; mark '[source needed]' instead
- Use the keyword naturally in the title, intro and one H2
- No fluff intros like 'In today's fast-paced world'

How to install in Claude

In Claude, switch on Code execution and file creation (Settings → Capabilities), then go to Customize → Skills → + → Create skill → Upload a skill and choose the zip. Works on all plans, including Free.

Pro tip

Add your brand voice guide as references/voice.md and your existing post URLs so it can suggest real internal links.

FAQ

Related skills

• Meeting Notes Summary skill for Claude
• PDF Report Summary skill for Claude
• Email Newsletter skill for Claude