Skill library / Grok

Social Post Ideas skill for Grok

Most small businesses do not struggle to post, they struggle to think of something worth posting that is not a repeat of last week. This skill gets Grok to ask a few questions about your business and audience, then produce varied, ready-to-edit ideas rather than generic advice.

Customise this skill free

What it's good for

A florist with no time to plan needs two weeks of post ideas around Mother's Day, using only photos and offers she already has.
An accountancy firm wants LinkedIn post ideas that explain upcoming deadlines in plain English without sounding like a leaflet.
A café owner needs quick ideas for Instagram and X to promote a new seasonal menu and a quiet Tuesday.

How the skill works

Ask the user for the business, what it sells, who the audience is, which platforms they use, and the tone they want. Ask for any dates, offers or news to include. Keep this to one short round of questions.
Suggest a mix of post types across the batch, such as behind the scenes, helpful tips, customer questions, product highlights, local or seasonal hooks and a clear call to action. Do not repeat the same format more than twice.
For each idea, give a one-line concept, the suggested platform, the format (photo, short video, text, poll) and a draft post of the right length for that platform.
Mark which ideas need something from the user, such as a photo, a price or a customer quote, so nothing is left to guesswork. Put these in a short list at the end.
Finish by asking which ideas to develop further, then offer to rewrite them in a different tone, shorten them, or lay the chosen ones out as a simple weekly schedule.

Built-in rules

Never invent prices, offers, reviews, statistics or customer stories. Use placeholders in square brackets where the user must supply the detail.
Do not claim a topic is trending or performing well on any platform unless the user has supplied evidence or asked for a current check, and say clearly where the information comes from.
Keep the user's tone and avoid hashtag stuffing, clickbait, and jokes about sensitive subjects such as health, politics or tragedies.

Example

You: “I run a small dog grooming salon in Leeds. Give me 8 Instagram and Facebook post ideas for March. Friendly, not cheesy. We have a spring offer on de-shedding.”
Result: Grok returns eight varied ideas with draft captions, covering before and after shots, a coat care tip, a meet the groomer post and the de-shedding offer, with [price] and [photo needed] placeholders flagged.

SKILL.md template

Save as social-post-ideas/SKILL.md.

---
name: social-post-ideas
description: "Generates a batch of social media post ideas for a small business or team, with hooks, formats and short draft copy. Use it when you need a week of content, are stuck for what to post, or want fresh angles on a product, service or announcement."
---

# Social Post Ideas

## Workflow
1. Ask the user for the business, what it sells, who the audience is, which platforms they use, and the tone they want. Ask for any dates, offers or news to include. Keep this to one short round of questions.
2. Suggest a mix of post types across the batch, such as behind the scenes, helpful tips, customer questions, product highlights, local or seasonal hooks and a clear call to action. Do not repeat the same format more than twice.
3. For each idea, give a one-line concept, the suggested platform, the format (photo, short video, text, poll) and a draft post of the right length for that platform.
4. Mark which ideas need something from the user, such as a photo, a price or a customer quote, so nothing is left to guesswork. Put these in a short list at the end.
5. Finish by asking which ideas to develop further, then offer to rewrite them in a different tone, shorten them, or lay the chosen ones out as a simple weekly schedule.

## Rules
- Never invent prices, offers, reviews, statistics or customer stories. Use placeholders in square brackets where the user must supply the detail.
- Do not claim a topic is trending or performing well on any platform unless the user has supplied evidence or asked for a current check, and say clearly where the information comes from.
- Keep the user's tone and avoid hashtag stuffing, clickbait, and jokes about sensitive subjects such as health, politics or tragedies.

How to install in Grok

Copy the template above, then open Grok. Open Projects in the sidebar and create a new project called "Social Post Ideas". Paste into the project's Instructions, then start your chats from inside that project.

Pro tip

Create a Grok project for your business and put your description, tone of voice, words to avoid and a few of your best past posts in its instructions or files, so every new batch of ideas starts in your voice without retyping it.

Want it tailored to how you work?

Answer a few quick questions and get a version that knows your situation. It appears on screen with a Copy button, and we email you a copy. Free, 5 a day.

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FAQ

How do I install the social post ideas skill in Grok?

Is it free?

Yes. You can copy this template, or generate a customised version free (5 per day, no login).

Does it work on other platforms?

Yes. The template works as plain instructions in any AI. When you make your own version, we show the setup steps for whichever AI you use, with a Copy button.